Hi I am Bengu!
A journey from strategy to storytelling, from clicks to human connection.
I started my career in digital marketing, where I learned how to research deeply, write with purpose, and think critically about what people need. Over time, I realised what excited me most wasn’t the campaigns, it was the people behind the clicks, and the design decisions shaping their experience.
That curiosity led me to UX design.
My inspirations and interests
Now, as a designer, I combine research, writing, critical thinking, and collaboration to create meaningful experiences that feel simple and human. I’m based in London, always learning, and always looking for smart, creative ways to make everyday interactions smoother.
In my spare time, I love travelling, exploring museums, and never miss a good art exhibition, design fair, or UX event. I also enjoy keeping up with the latest in technology and digital trends.
Looking ahead
I’m also curious about how AI can personalise experiences without losing the human touch. As a UX designer, I’m driven by empathy, simplicity, and meaningful impact. I enjoy working on purposeful, user-centred products that address real problems, and I’m always eager to learn and grow through creative collaboration.
Education
UX Design Professional Diploma, UX Design Institute, UK, 2024-2025
Graduated with score 90%.
Completed a comprehensive Hotel Booking Desktop study case, covering the full UX process.
Master of Business Administration (MBA), University of Suffolk, UK, 2018-2020
Marketing & Management: A focus on a disciplined analysis of needs, wants, perceptions and preferences to target intermediary markets as the basis for effective product design, pricing, communication and distribution.
Econometrics, Bachelor's degree, Dokuz Eylul University, TR, 2012-2017
Learned to approach complex problems through data analysis and critical thinking. These foundations now support my UX practice, helping me designer user-centred solutions grounded in research and behavioural insights.
